I'M TRACEY LEE

How I Accidentally Created the Method That Moves Women Forward

💭 I didn’t set out to create a method. I was just having conversations with myself—in my car, my bathroom, my home office—challenging my own thoughts and realizing, this is changing me.

💭 And when I started doing this with my clients—without even realizing it—it became clear that this was bigger than me.

💭 I’d hear them repeat the same doubts, the same hesitations, the same stories. And when I started writing their words down, reading them back, and breaking them apart, the shifts were undeniable.

✔ They caught the thought and saw it for what it was—just a thought, not the truth.
✔ They challenged it, breaking the pattern that had been running their decisions.
✔ They changed it by taking a new action—and week after week, a new version of her emerged.

This wasn’t just mindset work—it was activation.
It wasn’t just knowing something different—it was moving differently.

And that’s how Catch, Challenge, Change became the method I now teach.

Yes, it’s backed by science. But more importantly? It’s backed by results.

And now, you don’t have to do this alone. Inside Activate Your Million Dollar Mindset, you’ll get real-time support, daily shifts, and a community of women moving through this method together—so hesitation doesn’t stand a chance.

How You Start (and Actually Finish) What You’ve Been Wanting to Build

For 20 years, I mentored women in fitness. And time and time again, I saw the same truth: when women are in a focused container, fully supported, and taking intentional action—they thrive.

Women still tell me today: “I was in the best shape of my life when you were coaching me.” Why? Because they weren’t just hoping for results. They had structure. They had accountability. They had a coach who wasn’t letting them back down.

That’s exactly why I created the 10 Weeks to Start Your Business Bootcamp.

The same principles apply to business. You don’t need more information. You need a proven process, real-time coaching, and a community that keeps you moving forward.

✔ Simple, structured steps—so you never feel lost.
✔ A focused container—so you stay accountable and in motion.
✔ Live coaching and community—so you don’t fall into self-doubt or hesitation.

Just like in fitness, when you show up for yourself in a fully supported way—everything changes.

This isn’t just about starting a business. It’s about becoming the woman who moves differently.

I Almost Walked Away—Here’s Why I Didn’t

By the end of 2023, self-doubt nearly took me out of the game.

I had built so much, but I hit a moment where I questioned everything.

💭 Am I really meant for this?
💭 Is this working?
💭 Am I enough?

For a second, I thought about walking away. It felt easier than facing the uncertainty.

But here’s the thing: our power isn’t in avoiding the hard moments—it’s in how we respond to them.

And that’s exactly why I do this work—because I know how easy it is to let hesitation win.

And I also know that we get to choose differently.

✔ I chose to rise.
✔ I chose to lean into support instead of retreating into doubt.
✔ I chose to move—before I felt fully ready.

And now? I teach women how to do the same.

Because the moment you stop waiting and start choosing yourself, everything shifts.